What are in-app messages and how do I create them?
In-app messages are messages or notifications presented to users within a mobile or web app. They differ from push notifications in that they are only displayed when the user is actually open and actively using the app, whereas push notifications can be sent even when the app is not active.
These messages can be used for a variety of purposes, such as introducing new features, offering discounts or special offers, reminding users of completed tasks, or promoting user retention.
Good in-app messages contain interactive elements, such as buttons that prompt the user to take a specific action (e.g., "read more," "learn more," etc.).
Overall, in-app messages are a powerful tool for administrators to communicate directly with their users and prompt them to take certain actions while providing an integrated experience within the app.
It can be used to communicate important messages or links to content or surveys. Dispatch can be scheduled and targeted to specific user groups.
The creation of in-app messages can be found under Notifications.
Here you can define the content and set an image to graphically color the message. You can also format the color of the background and the text to make the design look more interesting.
The button is the button that is displayed under the message, and leads to the linked content. For this you also need a color of the background and the font.
Recommendation: The design of the button should not correspond to the design of the message, in order to clearly signal to the user where the next step is.
Be sure to link to a relevant article, preferably app internally. This will increase the user engagement rate for future in-app messages.
Furthermore, you can set the sending time and the expiration time. However, if a user does not log in within the expiration time, they will not see the message.
Now you can set the role of the users for whom your message is intended and send the message.
These messages can be used for a variety of purposes, such as introducing new features, offering discounts or special offers, reminding users of completed tasks, or promoting user retention.
Good in-app messages contain interactive elements, such as buttons that prompt the user to take a specific action (e.g., "read more," "learn more," etc.).
Overall, in-app messages are a powerful tool for administrators to communicate directly with their users and prompt them to take certain actions while providing an integrated experience within the app.
It can be used to communicate important messages or links to content or surveys. Dispatch can be scheduled and targeted to specific user groups.
The creation of in-app messages can be found under Notifications.
Here you can define the content and set an image to graphically color the message. You can also format the color of the background and the text to make the design look more interesting.
The button is the button that is displayed under the message, and leads to the linked content. For this you also need a color of the background and the font.
Recommendation: The design of the button should not correspond to the design of the message, in order to clearly signal to the user where the next step is.
Be sure to link to a relevant article, preferably app internally. This will increase the user engagement rate for future in-app messages.
Furthermore, you can set the sending time and the expiration time. However, if a user does not log in within the expiration time, they will not see the message.
Now you can set the role of the users for whom your message is intended and send the message.
Updated on: 23/10/2023
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